Cofounders and authors of the bestseller Crucial Conversations, Joseph Grenny, Kerry Patterson, David Maxfield, Ron McMillan, and Al Switzler teamed up to create the New York Times Bestseller second-edition of Influencer: The New Science of Leading Change.

In this book, these five highly-renown and awarded authors present case studies, applications and research into one easy-to-read book, addressing two major ideals.

In the first part, readers will come away with an understanding of the new science of leading change, relating leadership to influence, highlighting the three keys to influencing, and finding vital behaviors as a leader, those that impact the most crucial moments.

In the second part of the two-part bestseller, leaders and influencers will learn to engage the six sources of those around them: Personal Motivation and Ability, Social Motivation and ability, and lastly, Structural Motivation and Ability. Lastly, readers will learn how to become an influencer through “careful diagnosis, patient testing and eventual success with all three keys to influence.”